Concentrated Alloy Wheel Cleaner
Bring back the shine to your alloy wheels with our Concentrated Wheel Cleaner. This strong formula makes it easy to remove stubborn dirt and grime.
It’s perfect for car detailers and everyday drivers. The cleaner cuts through brake dust, road salt, grease and general road build-up.
Use it for light cleaning or on heavily marked wheels. Because it’s concentrated, you need less product to get the same great results. Helping you save money and reduce waste.
Whether it’s a daily car or a luxury vehicle, this cleaner is a great choice. Leaving your wheels looking fresh and newly detailed every time.
Why Choose Our Wheel Cleaner?
Powerful Concentrated Formula
A little goes a long way. Our cleaner is highly concentrated, so you need only a small amount to get great results. Use it for tough build-up or quick touch-ups and enjoy clean wheels with less waste.
Tough on Dirt, Gentle on Wheels
Made to cut through brake dust, grease and road grime, this cleaner removes even stubborn stains with ease. It restores your alloys to a showroom shine without causing damage.
Eco-Friendly and Phosphate-Free
Strong cleaning doesn’t have to harm the planet. Our formula is phosphate-free, giving you an eco-conscious choice without losing cleaning power.
Keep Your Alloys Looking New
With our Concentrated Alloy Cleaner, spotless wheels are simple to achieve. It’s tough on dirt, easy to use, and a must-have for any car care kit.
After cleaning your wheels, finish the job with our Cherry Suds Car Shampoo. For a deep, glossy wash that leaves paintwork spotless and streak-free.
How to Use: Cleaning Tips for Best Results
Follow these simple steps to get the best results from your wheel cleaner:
Dilution
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Heavily soiled wheels: Use the cleaner undiluted.
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Regular cleaning: Mix 1 part cleaner with up to 10 parts water.
Prepare the Wheels
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Rinse the wheels first to remove loose dirt.
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Use a soft brush or a microfiber cloth to protect the surface.
Clean When Cool
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Only clean wheels that are cool to the touch.
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Hot wheels can make the cleaner dry too fast and leave marks.
Use the Right Tools
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Choose soft, non-abrasive brushes, sponges or microfiber towels.
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Avoid wire brushes or anything harsh that could damage the finish.
Apply the Cleaner
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Spray the cleaner over the whole wheel, including spokes and tight areas.
Agitate the Surface
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Gently scrub with a soft wheel brush.
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Pay extra attention to small gaps and detailed designs.
Soak and Rinse
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Let the cleaner sit for about one minute, but do not let it dry.
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Rinse well with clean water. A pressure washer gives the best finish.
Repeat if Needed
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If the wheels are still dirty, repeat the process until clean.
Dry the Wheels
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Dry with a clean microfiber cloth to prevent water spots and streaks.
Optional: Add Protection
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Apply a wheel sealant or wax for extra protection and longer-lasting shine.
Regular Care
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Clean your wheels often. The longer grime stays on the surface, the harder it is to remove.
Frequently Asked Questions
Can wheel cleaner damage tyres or brakes?
Wheel cleaner is designed to target brake dust and road grime, it should not damage tyres or braking components when used properly. Products are formulated to be safe on rubber and metal surfaces.
To reduce any risk:
- Avoid spraying directly onto brake callipers and leaving for long periods of time.
- Do not let the product dry on the surface.
- Rinse thoroughly after use.
Following the instructions on the bottle will help protect both your tyres and brake parts.
How often should you clean alloy wheels?
For everyday driving, cleaning your alloy wheels once every one to two weeks helps prevent brake dust and dirt from building up. If you drive long distances or in harsh weather conditions, you may need to clean them more often.
Do wheel cleaners remove brake dust permanently?
Wheel cleaners remove brake dust and surface contamination during each wash. Sadly they cannot stop new brake dust from forming. Brake dust is a natural by-product of braking and will continue to collect on the wheels as you drive.
Using a quality wheel cleaner regularly will prevent heavy build-up. Helping to keep your alloys looking clean and well maintained.
Legal Compliance:
By law, “Acquisition, possession or use by the general public is restricted”.
Highly Concentrated Alloy Cleaner is the choice of automotive enthusiasts who demand nothing but the best for their alloy wheels. It’s the solution to achieving wheels that gleam and turn heads.
Our products are for industrial and commercial use by trained professionals only. Always read the safety data sheet and label for directions before use. No liability shall be accepted relating to the use of this product where the official manufacturer’s directions and recommendations have not been followed responsibly.





